Tri-C President Says Gig Economy is Here to Stay

Michael Baston writes how College will support and nurture entrepreneurial training

The gig economy is growing, thriving and here to stay. A rising number of professionals are working for themselves instead of an established company.

The growth in gig workers represents a mindset shift, particularly for those under 40. These new workers are trading the benefits and security of traditional employment for an environment that fits their passions and ambitions, prioritizes work-life balance and gives them control over their careers.

Cuyahoga Community College (Tri-C®) President Michael A. Baston writes in Smart Business Magazine that the College must support entrepreneurial training to reach this growing segment of workers.

"We have shifted our mindset in response," Baston said. "In addition to preparing students for traditional employment, we also offer programs of study and certificates that support those drawn to the gig economy. Both provide a pipeline of talent for businesses."

Baston adds that Northeast Ohio businesses would benefit from entrepreneurial thinking, and gig workers are a flexible option to combat the current talent shortages.

"The gig economy is a necessary and valuable driver for regional growth and a source of untapped talent that can address our regional skills gap," he said. "It will propel us all forward if we nurture it properly."

Read the entire column at sbnonline.com.

Read previous columns from Baston about:

• Access to training is key to addressing national transportation shortage
• Economic mobility drives more vibrant communities and economies
• Defining the ‘now’ normal

July 06, 2023